LIFE SCIENCE MARKETING & SALES
PIPELINE ACCELERATION

We are your virtual feet on the ground.

OUTBOUND

  • Targeted lead generation via teleprospecting
  • Collecting market intelligence via human-to-human conversation
  • Science-educated staff speaks your customers' language

INBOUND

  • Lead qualification for leads generated through your inbound channels
  • Lead nurturing to add that personal touch
  • Marketing automation to ensure you don't miss connecting with potential customers

EVENTS

  • Pre-event: getting the message out to maximize attendance
  • Post-event: timely follow-up
  • Ensure attendees got the information they need and gauge their position in the buying journey for next steps
Outsourcing offers the chance to reduce costs by 59% and improve efficiency by 20%.
-Global Outsourcing Survey, Deloitte 2016

Compass Life Science's expert teleprospectors are an efficient and low-cost way to sort through lists and generate high-quality leads to feed your pipeline. 

The science-educated, bench-experienced Compass team engages contacts in meaningful dialogue, during which we do three critical things: qualify the lead, collect market intelligence about the lead and associated lab, and build customer rapport. 

Outsourced teleprospecting for lead generation solves the time crunch faced by your marketing and sales team and generates a high ROI in the process; it’s win-win.

OUTBOUND 
TELEPROSPECTING
FOR 
LEAD GENERATION

83% of consumers prefer communicating with humans over digital channels.
-Accenture Strategy, Global Consumer Pulse Survey

INBOUND
HUMAN INTERACTION
FOR
LEAD QUALIFICATION

The most efficient and effective way to find out more about leads you’ve generated through inbound channels is to call and say hello

A friendly introductory call from the compass team: starts a dialogue, unearths pain points, introduces potential solutions, collects valuable intel, qualifies the lead, and most significantly, leaves a potential customer with the impression that your company cares about serving its customers. 

We foster genuine dialogue because scientists love to talk about their research, and we love to listen. Outsourcing let’s us get the conversation rolling, and frees up sales reps so they can make the hard sales pushes when it’s the right time to do so.

Lead nurturing generates 50% more sales ready leads at 33% lower cost.
-Forrester Research

50% of qualified leads aren't ready to buy, so lead nurturing is a critical step in winning future sales. 

The Compass team can create a campaign to send drip/touch-in emails to your qualified list of potential customers. These emails can be personalized and made further effective by being coupled with telephone follow-up to further grow the lead's relationship with your company. 

Given that 89% of companies expect to compete mostly on the basis of customer experience in 2016 (Gartner), engaging your customers in a digital communication and real dialogue helps foster a positive, personal experience and demonstrate that your company cares. And that turns into future sales and helps foster long-term brand loyalty.

MARKETING 
AUTOMATION
AND
LEAD NURTURING

Humans don't buy from companies, humans buy from humans.
-Dharmesh Shah
Welcome to the human era.
Let's prime your pipeline.