LIFE SCIENCE
MARKET INTELLIGENCE & DATABASE MANAGEMENT

Bond, meet data.

DATA

  • Database cleanses to remove dead leads
  • Update information and reignite leads
  • Account mapping

INTEL

  • Competitive pricing on products in the market
  • Surveys to understand product market potential
  • Lab structure, decision-makersbudgets
Databases decay by 22% a year.
-Marketing Sherpa (annualized data)

CRM’s are great, but they are not self-maintaining, and a digital repository of information is less efficient when it's overcrowded… reams of data that could be sales, but instead, are lost in space. 

The Compass team gets database hygiene on a deep level and is experienced with a range of CRMs. We'll systematically work through your database - notating dead leads to be removed, updating out-of-date information, handling customer service issues, and reviving stale leads that have come full circle in the buying cycle. 

Our data cleanse will provide your team with a more efficient system, refuel your pipeline with leads you forgot you had, and generate sales along the way.

DATABASE
MANAGEMENT

It is often the most valuable information which cannot be found online.
-B2B International

HUMAN
INTELLIGENCE

There's only so much information online data can tell you. Intent, timeline, budget, or even who is in charge of deciding what to buy (because it isn’t necessarily the PI) aren’t something the “cookies” harvested by data miners can always reveal. 

To put is simply, there is no substitute for HUMANINT - what the CIA calls human intelligence. Signals and data only get you so far. To get a more complete picture of your potential buyer, you need to talk to them.

Compass integrates the collection of intelligence into everything we do. With live people and real dialogue, you get valuable insights you won’t find elsewhere.

42% of B2B marketing professionals state that a lack of quality data is their biggest barrier.
-BrightTALK 2015
We've got your data cleanse ready.